The science of content creation

In this vast growing creative industry, it is always believed that content is King. For this reason, most creators tend to put more energy, time, and skills into the content than in the tools that execute the content or the audience. So, the question is what should be given the first priority when it comes to content creation? Some say the tools, some say content, some say the audience others they say the community or the brand.

Image by Chen from Pixabay

Content creation is like preparing food. There’s always a recipe for any food to be prepared. If you happen to miss out on an ingredient, miss a step in the procedure, or maybe ignore some specs you are unlikely to deliver the expected result. Most of the time you might end up with an unconsumable end product, with wasted time and resources as a desert.

I believe everyone is a creative being and well-equipped to be productive in various fields. For this reason, such is quite relatable to those who have discovered their spot in matters of creativity, since creativity is discovered.

The current world has become so revolutionized and competitive in a way that it makes it hard for most people to rely on their area of creativity as a source of income despite the world going modern in everything. This is because it has been arguably difficult and close to impossible to define it as a source of income or generate a substantial income from content creation, compared to other fields of work. For this reason, a bigger percentage of people in this field are left in awe and tough decision of either choosing to focus on doing other non-creative jobs or transmuting that energy into what they are passionate or creative at. Some end up using their creativity in the wrong way for the wrong content just for it to generate an income and feel like a normal job.

As times become tough economically, you will find most people jumping into the creative space for the wrong reasons. This kind, most of the time, tends to focus on what sells instead of what matters, because sometimes what matters in content creation doesn’t correspond to what sells. They focus on what brings more views than the content they were designed to put out, forgetting that content creation is a calling, and everyone has a unique one.

In this age of social media and the internet, you will realize that most of the content that is controversial, viral, trendy, or that sells, most of the time doesn’t meet the standards of quality authentic content. Quality authentic content is that which, one is designed and equipped for, has a specific audience, and is for a specific purpose. The rise of mediocre content and moral decay is a result of wrong blueprints in the creative industry. I have seen great singers ditching great songs just to make stupid ones because of the bag. It has become all about views, followers, the buzz, and all that which don’t matter.

As times change we need to go back to the original way of content creation where content and the recipe for it mattered more than anything else. Where people discovered their true identity, and their true calling and followed that path despite not making any physical impact because purpose precedes profits.

What comes first is to discover what you are good at, what you are passionate about, and how you are designed. That begins in the mind, then figure out if there’s an audience, people, or community that can be impacted in different ways with what you need to bring out or if it can solve a problem. You can go out there and give it a try and get feedback from people or the targeted audience before you jump in full force. There’s always a market for what you are equipped to bring out. Also, plan out the mode of execution because sometimes, good content with bad execution can unlikely be termed as good the same way as bad content with good execution can be termed good at first glance. This means that the tools matter, in fact, everything in that process matters, the only difference is priority, or let’s say the procedure of the recipe. You just need to know what comes first and what comes last. There must be a balance in that process with all specs in place.

We have all come across terms such as underrated or overrated. This only occurs when there’s a priority imbalance in the process of creation, or as a result of misplacement and wrong motives. A well-composed song can be killed by a bad producer, and fail to get to the targeted audience, meaning that you need to master the art of execution. The worst part is when you begin the cooking from the last part of the recipe’s procedure to the first part. This is what most creators are doing currently. Buying tools of content creation without a clear understanding of their content or putting out good stuff through the wrong channel or procedures. Some begin with looking for the market to decide what to create. It’s all wrong, well according to me, and the worst of it all is looking at what others are doing and copying just because you have some of the resources it requires and expect the same results. We are all cooks and sometimes we don’t cook the same food. If you copy and steal my style doesn’t make you me. It just makes you a counterfeit me which most of the time doesn’t stand the test of time. That’s why you hear phrases like ‘one hit wonder’.

In conclusion, note that content creation has been there and will always be there since we are all creative beings. Times might change but what one is purposed and designed for, cannot. You discover your purpose, you discover yourself, and discover the path and procedure to fulfill your purpose.